One of the biggest frustrations that network marketers face is how to turn a MLM network marketing lead into either a paying customer or a new distributor. There are many ways that marketers go about it. The biggest that is taking the internet by storm now is income claims. Marketers think that if they flash all this cash or have these outrageous income claims plastered on their website that it will impress the prospect.
Despite popular belief this is NOT the most effective way to turn a MLM network marketing lead into a downline member. People may not agree but you will only attract those people that are full of hype, get rich quick, or have a lottery mentality. Not only that but people don't believe that stuff anyway. As a true business owner you have to ask yourself if you really want that type of attention. If you want to have a lasting business the answer is no.
Soccer Drills
The most powerful way to market to a MLM network marketing lead is to sell your LIFESTYLE. Truth be told money is only a by product. People don't want money they want freedom. They want to be able to spend time with their kids, not miss a soccer game, or even take their spouse to the park for a picnic in the middle of the day while everyone is working. Always keep in mind when marketing sell the prospect a hole not the drill.
Basically put a drill is your network marketing opportunity. These are all a dime a dozen. On the outside looking in they all look the same. Now the hole is the lifestyle people desire. Harp on that and nothing else. If you can get good at this one thing your income will go to another level. As you do lifestyle marketing you will hands down attract higher quality prospects.
Not only that you are positioning yourself as a professional to that MLM network marketing lead and not as another online network marketing peddler. You may say I am new to this and I don't have a lifestyle to sell, I don't have the money to travel yet, show off my cars and house, or whatever. That is fine. Get familiar with the people on your team and their stories and sell that. This is more powerful because you are getting in that prospects mine they will be working with a team that is focused on their success.
To learn more about lifestyle marketing and the business model that I use to attract high quality MLM network marketing leads go here.
MLM Network Marketing Lead - How to Turn MLM Leads Into Distributors Fast
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